This morning I went to the grocery store in my bio of confidence and I started chatting with the director on the marketing strategies of companies and organic labels.
The speech is the fact that the party Almaverde Consortium has decided to make TV advertising: according to his of view (which is also mine) television advertising is not a very logical shared by the "people of the organic, companies in the lead. There are various reasons and possible, primarily the fact that what you see on TV is not always and only affects those who are really interested in buying foods at 0 km or otherwise derived from organic farming, but generally speaking, the typical consumer of TV is He tells them why they buy the same tv!
Organic, being more a lifestyle than a fad like so many today want to pass, it needs to be studied and understood, so who really is interested in seeking the information elsewhere and not on TV: the best method to know the biological is, in my opinion, along with word of mouth advertising in magazines.
In addition there is one fact: the organic is not able to satisfy the masses, because it is subject to natural processes, if a frost and rot fennel, will understand the great mass of consumers? What will happen then?
What do you think about this? My logic is a snob and too pessimistic??
(Giulia)
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